Bologna Children’s Book Fair is the event in Bologna, Italy built around children’s content today. The fair has succeeded to bring together a unique and diverse global audience. Attendees include publishers, illustrators, graphic designers, literary agents, authors, translators, and teachers that flock together to the event each spring to experience the world of children's books.
Bologna Children’s Book Fair has an ever-changing theme. This project is built around the 2020 event.
Allowing the logo to be refreshed with cleaner colors and distinct shapes. Giving the logo an opportunity to open up the event to the digital age.
ORIGINAL THEME SKETCHES
Books are coming alive by creating conversation and ideas.
Books Alive will feature the deconstruction of books to rebuild the story visually. The conference will be focused on the design of books, illustrations, and art.
Books are coming alive from the idea that creatures and book characters are crawling out of a hole dug out from the book.
Harriet Series is a rational serif typeface — inspired by design popular in the mid-20th-century, Harriet draws from both transitional faces, such as Baskerville, and modern faces, like Century. At the same time it is unburdened by these historic models, adopting contemporary features and finish.
Secondary- Calluna Sans
Calluna Sans is a humanist sans-serif typeface designed by Jos Buivenga and released in 2009 through the exljbris font foundry.
THEME COLOR PALETTE
Outer Space Lite
Bologna Children's Book Fair is geared towards publishers, graphic designers, illustrators, literary agents, authors, translators, and teachers who tend to come to the event year after year. This is why the app has the ticketing process made easy.
The app includes an easy ticketing process, hotspots that allows the user to make the conference experience a full getaway, with the best places in the surrounding areas of the city.
The out of home experience gives the city a fresh look at the upcoming event.
Bologna’s train station, known as Bologna Centrale, is one of the busiest in Italy, both for the number of passengers (about 58 million a year) and for the number of trains per day (about 800). Placing marketing for the conference in popular areas such as train station would be a strategic plan to open the door for newcomers.